Worcestershire Wildlife Trust Leaflets
The Challenge
Worcestershire Wildlife Trust is the county’s leading local charity working to conserve and restore wildlife and wild places and it has more than 75 nature reserves across the county. By working with other landowners, managers and communities it aims to restore, recreate and reconnect fragmented natural habitats to achieve a landscape where wildlife can flourish and people can lead healthier and happier lives.
The Trust had a series of guides to its nature reserves that featured information and suggestions for walks. These had been existence for some time and needed to be updated to give them a fresh look and make them more appealing to visitors.
The Solution
The Trust had lots of materials that were invaluable in this project including photographs, design elements and maps. The key to creating a successful and coherent series of leaflets was in combining these materials creatively. The end result is a series of engaging and easy-to-understand leaflets that provide information and encourage visitors to explore the reserve.
As an extension of the project, we worked on a 12 page booklet for children about the Trust and its work. We also created a Become a Wildlife Guardian leaflet to encourage more people to volunteer and support the Trust’s conservation activities.
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